“Many people nowadays want to move away from serving ‘standard’ wedding food – the mashed potatoes, chicken and steamed veggies,” Tait adds. People are influenced by an influx of images, which in turn creates a competitive culture to keep up with the latest trends.” For the first time, the study also includes the costs of online dating as this way of “meeting someone” becomes more popular.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
Dropping over $60,000 in the name of love sounds excessive, but finding “the one” may set you back a pretty penny and highlights the need for budget awareness.
The fifth annual study totalled the average costs associated with a one-year dating period, a one-year engagement period, as well as the cost of an average Canadian wedding, including a honeymoon.
Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
With the industry expected to grow by another $100 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
” Both companies are dominant forces in America’s $2.2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.
“While we understand that each relationship has its unique circumstances, finances have to be considered when preparing for life’s milestones, including finding love,” says Leonie Tait, Vice President of Marketing at Rate
The modest increase in the cost of love year over year could be attributed to rising prices in restaurant food, which led to more expensive dinner dates and event catering for weddings compared to the prior year.
If the thought of paying for an online dating service puts you off, Big Think points to a study showing that the time people give to a match depends on how much the dating site costs. See if your city has a young professionals membership to the symphony.
Men who paid were willing to commit an average of 49 minutes to the date, while the men who paid nothing for the match were willing to invest only 28 minutes. Or consider online social networking, which is the 21st century way of letting your friends hook you up.
The cost of meeting somebody new If you've tapped out your real-life social network, you might consider online dating, and you might get good results.